Weekly Reflection: Brochure Design

This is my weekly reflection for the week of April 25th.

I'll be showing you my brochure design for my InDesign composite project. It features my fake company, The Honey Thieves!

Click for a better view!

I wanted a predominantly golden theme. I tried to alternate between two different golden colors for each panel for variety. I included some hexagons. Although they were extremely easy to make, I think they add a lot to the layout and design.

The little hand drawn bee was indeed hand drawn. I used it in a previous assignment (I made a pattern brush with it). I use it here in a similar manner. It makes for a cute yet simplistic decorative border on the inside of the brochure. It adds a bit of flavor to the front and back of the brochure as well.

When choosing images for the inside of the brochure, I wanted images that worked well together. Amazingly, I found three images of different bee products all laid against a nice white background. It's like they were made to be together.

The images of the honey bees and the bee products are not my own. However, I did make the cell soap advertisement in Illustrator for assignment 11 (along with my awesome hand drawn bee).

I tried to keep everything very simple. There's only three colors in the brochure (brown, dark gold, and light gold). I tried to used an easy to read font that was not too stylistic. I want people to think that simple is good - The Honey Thieves want their products to be all natural, no artificial ingredients added. Plus, you don't have to be showy or expensive to have great quality. The Honey Thieves provide high quality products for great prices!