This Maxim Resources Inc. brochure is a half-fold brochure. It appears to be an oil and gas producing company, as is evidenced by the images and some of the text (which is a little hard to read). This may be an "Answer the Query" type of brochure to answer questions that consumers may have about the company or a "Sales Kit" type used to promote their product.
Line: Explorer Turned Producer
The line shows this company in a positive light rather than a negative light, as oil drilling is not really the most environmentally-friendly activity.
Their company name is large and visible. They also make it a point to put Maxim Resources Inc. on many sections of this brochure to ensure that the customer remembers the name. I see at least five instances of the name on this side of the brochure.
I like the color scheme. The many shades of blue are very unifying and calming, perhaps trying to invoke pleasant thoughts about their company and their cause. A warmer color, like red or orange, might elicit a more negative response, so blue was a good choice. The images are okay - there is not really a positive or negative feeling associated with them. Suggestions? They could have shown some industrious workers or teamwork and communication as well to elicit more positive responses.
I like the use of a separating bar to create distinct "boxes" where they can insert text and images.
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