SPCA Advertisement
Target Audience: Lonely people, probably older children or adults who are able to care for an animal.
Line: There’s no better friend. Adopt a dog.
Simple yet effective. Might also be considered the tagline in this particular advertisement.
Visual: The visual is emphasized, the text is short and brief (“big visual, small type”). It shows a girl who is clearly saddened (apparently by a sad movie) being comforted by her pet dog (which is handing her a tissue). Both are enjoying a movie snack together. Ad type: slice of life/demonstration?
Body copy: None.
Product shot: If one can consider a dog as the product…
Tagline: Adopt a dog? One could argue that there is no line in this advertisement, just a tagline.
Improvements: I think I would have posed the dog doing something that dogs actually DO for people, rather than have a dog with anthropomorphic characteristics (sitting up, eating ice cream, offering a tissue). I understand that they are emphasizing that dogs are “friends,” but the truth is that dogs aren’t people.
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