Typography: The good, the bad, and... that's it.

It turns out that if you google "good examples of typography," you get bad examples of typography, too. Go figure. I guess people have varying opinions, am I right?

Bad example: I don't like it. The font type and size keeps changing. It's jarring to look at. Some in all uppercase letters, some in all lowercase letters. Serif, san serif, and hand-written style. Lots of empty spaces. Some lines are very long while others are only comprised of one to three words. I do not approve.

Target audience: No idea. Rebellious teenagers? Students who are looking for examples of bad typography (that's my guess)?

Good example: I like it. While the font type and size keeps changing here, I feel like it works in this particular typographic piece. Only a few repeating and subdued colors are used, which is pleasing to the eye. The words have the perfect spacing and size to allow them to look like little colored blocks in a tower of words. Every word is a brick.

Target audience: Nutritionists? Dieticians?